JW

My supervisor just expressed amazement that the marketing team purchased Beauty and the Beast tickets to entertain potential clients. He said he could understand if they chose a movie like Star Wars that everyone would want to see but Beauty and the Beast is only something he would take his daughter to. Never mind that Star Wars mainly appeals to boys and men, and Beauty and the Beast won an Oscar. Only the thing marketed to men could possibly be of general interest. The thing marketed to women and girls is just for women and girls.