Tag Archives: advertising

Kitty

Nice bit of casual sexism in a TV programme sponsorship message from Rachel’s (a British purveyor of organic dairy products): “Rachel’s, loved by Eva, who promised to clean the kitchen before the in-laws came”, with a lady sitting eating yoghurt with cleaning utensils sitting abandoned beside her. Because of course cleaning is the woman’s job, isn’t it? No stereotyping there then! Another sponsorship message from the same company features a man who’d promised to put up new shelves in the kitchen neglecting to do so in favour of eating yoghurt. Because of course only men can do DIY, right?

Kitty

Two incidents: -‘News’ item on the front cover of the Daily Star today about how Holly Willoughby “won’t be doing any more sexy photo shoots because she has 3 kids & no one wants to see that”. I know that the Daily Star is pretty low down in the food chain as regards ‘news’papers, but come on. -The MyBuilder.com ad which includes a request which states “my wife wants a new kitchen”. Because OF COURSE only women use the kitchen, don’t they?!

Kitty

Another sexist advert: McCain Roast Potatoes- just like Mum’s. Because of course only mums cook, don’t they? What about families where the dad does the cooking, or where the parents share the cooking (or indeed if the mother isn’t on the scene for some reason, or if the family is a gay couple who have kids)? The advert for this product is sexist to both women & men. Newsflash, McCain- it’s not just women who cook- men cook as well! This is 2016, not 1956!

Sammy

I work in advertising. I had to really, really, really persuade the all-male creative team to use women in a project about engineering. They kept talking about the customer as ‘he’ and used stock images of men to bring the brand to life.