Tag Archives: gender stereotyping

Kitty

Nice bit of casual sexism in a TV programme sponsorship message from Rachel’s (a British purveyor of organic dairy products): “Rachel’s, loved by Eva, who promised to clean the kitchen before the in-laws came”, with a lady sitting eating yoghurt with cleaning utensils sitting abandoned beside her. Because of course cleaning is the woman’s job, isn’t it? No stereotyping there then! Another sponsorship message from the same company features a man who’d promised to put up new shelves in the kitchen neglecting to do so in favour of eating yoghurt. Because of course only men can do DIY, right?

Kitty

I logged into my computer just now to find an ad for Microsoft Groove on my login screen, & saw to my annoyance that there was a nice bit of casual sexism in it: “Free your inner child with Microsoft Groove. Entertain your crew with music for ‘kids’ of all ages. Rock music for Dads, check. Disney hits for everyone, done. You’re road-trip ready for great music adventures with Microsoft Groove. Browse family listening playlists.” Because OF COURSE only men like rock music, right?! Enough with the gender stereotyping already- I’m female, & I like rock music, as do several other women I know! Microsoft, I expected better from you.

Kitty

I was in the post office today, & I saw a greetings card that said something to the effect of ‘5 reasons why wine is better than a man/why women prefer wine to men’ (you get the idea). One ‘reason’ was “wine matures with age”, & another one was “you don’t have to reassure a glass of wine that it’s the best wine you’ve ever had” & another one was “if you don’t want a glass of wine, it won’t think you’re a lesbian”. I forget what the other 2 were. I thought this was just as sexist & unnecessary as the “why beer is better than a woman” (or whatever) card that’s aimed at men. It’s stereotypical, & depicts all men as immature idiots.

Kitty

I was at our local garden centre yesterday, & they had a load of stuff for Christmas in. One of these consisted of stuff from a company that seemed to be aimed at men (I forget the exact name, but it had the word ‘chap’ in it), & there was some pretty blatant sexism & gender stereotyping involved. One was a plaque which seemed to imply that men can’t cook, as it said things along the lines of ‘a medal is required for doing the cooking’, & a caption to the effect of how the man doing the cooking can’t do more than boil an egg. I considered this to be not only lazy gender stereotyping but sexist as well. There are lots of men who can cook, & there may well be men who do the bulk of the cooking at home, & who cook better than their wives & girlfriends, for that matter! The phrase ‘eat your heart out, Penny Lancaster’ (she stated fairly recently that cooking makes men less masculine) passed my lips when I saw that plaque. Another plaque that this company produced that I considered to be sexist was one that said ‘football watching in progress’ or something to that effect on it. I can’t remember everything that was written on it, but one thing that sticks out in my memory is ‘no girly movies’. Oh, the poor put-upon husband/boyfriend, being in danger of having his footy viewing interrupted by his wife/girlfriend wanting to watch a film! Because OF COURSE women don’t watch football, do they, & OF COURSE they only like ‘girly’ films! Newsflash, sexist company- some men can & do cook, some men don’t like football & some women DO like football! Needless to say I didn’t buy any of this sexist company’s products, & I suggest that any readers here don’t either.

Kitty

I came across a nice bit of casual sexism today, in the form of gendered gifts in the Boots Christmas catalogue. There’s a ‘For Her’ & a ‘For Him’ section in it, & predictably, there’s a lot of pink in the ‘for her’ section, while there are darker colours in the ‘for him’ section. The ‘for her’ section also features things like scented candles (because obviously only women use scented candles), hand cream (because obviously only women use hand cream), hair-styling equipment like hair straighteners & hair dryers (because obviously men don’t use such things), a unicorn cup (because obviously only women like unicorns), a teapot with pink roses on it (because obviously only women drink tea- that’d be news to my father, who drinks tea, while my mother doesn’t- & only women like pink), makeup (because of course only women wear makeup) & other things with pastel/flowery themes (because only women like that sort of thing, evidently). The ‘for him’ section features such things as Glenlivet whisky & a World Lager Selection (because OBVIOUSLY only men drink whisky & lager!), a burgers book (because obviously only men eat burgers), a black leather wallet (because of course only men use black leather wallets), a Captain America Civil War DVD (because of course women don’t like American superhero films featuring comic book characters), an Odeon gift card (because of course only men like going to the cinema), a remote-controlled Land Rover (because of course only men like Land Rovers- that’d be news to my mother & another woman I know who’s very keen on Land Rovers- & remote-controlled cars) & various other things perceived as being ‘manly’. I don’t know what Boots are thinking- this is 2016, for God’s sake, not 1956, so enough with the bloody gender stereotyping already!

Kitty

My cousin was talking today about his experiences as a former owner of a model railway shop. He said that there are quite a few female model railway enthusiasts, & it was mainly little girls who’d stop outside the shop window & watch the toy trains going round the track. Alas, these poor little girls would more often than not be dragged away by their mothers (!), who would proceed to tell them that ‘that was for boys’, or words to that effect. My cousin expressed his annoyance at this, to his credit, & I agreed with him! I don’t know what I find more dispiriting, the fact that this casual sexism was perpetrated by women- & women who were supposed to be setting an example to the next generation, for that matter, the fact that these mothers are indoctrinating their daughters young, shaming them about the fact that they like so-called ‘boys toys’ & not encouraging their interests or the fact that gender stereotypes were being reinforced. I hope to goodness that these little girls stuck to their guns & carried on liking trains & model railways, & didn’t let the adults around them discourage them. Because heaven forbid little girls should like model railways & toy trains, right?

Kitty

Just watching an episode of Yes, Chef (a cooking show where 4 home cooks compete to work with a pro chef), & in this particular episode, a male contestant did a rather large Scotch egg as part of his dish. The male pro chef, Bryn Williams, made some comment about how the dish is going to be a “man’s dish”. Because of course it’s only men who are capable of eating big plates of food, isn’t it, while we ladies eat delicate plates of salad?! I’m sure that there are women who have large appetites, & men who have tiny ones. This gender stereotyping is getting out of hand- it’s really stupid.

Kitty

There is a footy match on one of the Sky Sports channels at the moment (Peterborough v Swindon), & there is a Ginsters logo at the side of the stadium. What’s wrong with that, I hear you cry? Well, how’s about the fact that next to the Ginsters logo, it says “food for hungry men”? I ask you! Thanks for wilfully excluding 50% of the population with that sexist advertising, Ginsters! Women get hungry too, & I’m sure women buy Ginsters products as well (although I won’t now). And there are, believe it or not, women who like football & go & watch the teams they support play- how will they feel about being excluded like this?

Kitty

A couple of things: My cousin’s just had a baby girl, so I was in the post office this morning looking for a card to send to congratulate them. The cards were, yep, you’ve guessed it, segregated by gender, with the ‘girl’ section being pink & the ‘boy’ section being blue. I ended up getting a gender-neutral one. I was in another shop after this, that sells magazines. I happened to glance at a copy of That’s Life magazine, & there was a story on the front cover about how someone’s 12-year-old child was raped by a family ‘friend’, & it said something to the effect of ‘was it my fault?’ underneath. It saddened me that this child’s parent could think that they were to blame for their child getting raped- at the end of the day, the ONLY person responsible for rape is a rapist, & this scumbag who called himself a family friend (with friends like that, who needs enemies?!) abused the parent’s trust when he raped their child. The ridiculous notion that everyone but rapists are to blame for rape needs to be challenged- there is no place in modern society for attitudes like that.

Kitty

I can think of a couple of post-worthy instances that happened this weekend, but I don’t feel 100% comfortable about posting one of them in case it comes back to bite me (I’d also feel like I was telling tales out of school), so I’ll just post about one of them for now. I was at a service station today, & I was near the toilets. What’s wrong with that, I hear you cry? Well, how about the fact that the ladies toilets were indicated by a pin-personesque figure wearing a skirt with a bow in their hair, with a pink & flowery background, while the gents toilets was indicated by a similar figure not wearing a skirt, but with a green background. Also, in the shop, they had a variety of what I think were money boxes, & these were gendered in that there was once again a definite theme of ‘pink for the girls, blue for the boys’. Why do people still persist in gendering things? I know I’ve posted on this subject before, but it does annoy me!