Tag Archives: Rachel’s


Nice bit of casual sexism in a TV programme sponsorship message from Rachel’s (a British purveyor of organic dairy products): “Rachel’s, loved by Eva, who promised to clean the kitchen before the in-laws came”, with a lady sitting eating yoghurt with cleaning utensils sitting abandoned beside her. Because of course cleaning is the woman’s job, isn’t it? No stereotyping there then! Another sponsorship message from the same company features a man who’d promised to put up new shelves in the kitchen neglecting to do so in favour of eating yoghurt. Because of course only men can do DIY, right?