lottery

TV

There are two versions of the TV commercial for a lottery with large cash prizes. Both feature animated characters, first a female and then a male. The female version shows the woman very community-oriented, a caregiver, etc. She uses her winnings to treat her parents, her friends, and “of course” her boyfriend (TV ad shows boyfriend driving a new car). The male version is all about the guy. He does not bother to treat anyone else. The ad shows him getting massage, sitting in a VIP lounge at a sports match… No mention of parents or a girlfriend. Minor, yes, but this is what makes sexism acceptable.