objectification of women


The mew John Lewis And/Or jeans ad that just popped up on my Facebook feed. The short, slo-mo film exclusively focuses on a close up of a woman’s denim-clad arse as she rides a bike. She even stands up on the pedals, giving a fuller view of her backside. I guess it’s supposed to be provocative, but it’s just depressing and regressive. It doesn’t belong in this century and Johm Lewis should be ashamed.