selling carpet with sex

Sarah Maddock

I’ve just received a marketing email from a flooring company. I’ve noticed this before and it really pisses me off: each image of carpet features a model with amazing legs (hairless, perfectly toned and tanned, obvs) lounging seductively on the carpet. In none of them is she wearing anything more than a top. WTF is the point of that? Don’t they realise the people most likely to buy the carpet are women? In one pic, the model even has no head. Just a torso in a jumper and a pair of naked legs. Not only is this advertising offensive, but it’s bloody dumb too.