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Why are women offered survey questionnaires by influential public organisations such as the BBC and large survey companies where the question about gender reverses alphabetical order to put Male first and Female second? These publicly funded bodies and /or “professional” survey organisations think it is acceptable to contrive a sexist order of precedence in which to relegate women. “Women, (we) know your place” is the inbuilt message. This is despite the highly paid array of equality experts / executives, and policies and processes which are supposed to enshrine non-discriminatory practices.