At a pediatric dentist’s office there is a toy machine. After their dentist appt kids get a token to put into the machine and choose which toy they want. The toys are little, like bouncy balls and erasers. One type of toy you can buy is “surprise toys for girls.” There is also a “surprise toys for boys” label. The toys “for girls” are little plastic pink rings and tiny dolls, while the toys for boys are little trucks. This is so normalised that no one thinks about it, but it’s there. Little girls should not feel like they have to play with rings or dolls because a label tells them to.